Criticised and celebrated at the same time, the images of Dutch photographer Erwin Olaf have over recent years increasingly gained serious and critical recognition. In this documentary, Michiel van Erp provides a vulnerable portrait of one of the more visible Dutch artists working abroad today and the different challenges he faces. How can you get your work hung in the right museum? And, by whom do you let yourself be influenced in your choice of subject matter? The director followed Erwin Olaf at important openings and expositions at different locations, while also filming the photographer during various, intensive fotoshoots.